A muscular Rottweiler standing in a Los Santos alley

All companiesConsumer goods / Economy dog foodStill cheaper than meat

Trenton original / Still cheap

BITCH’NDOG FOOD

Your dog doesn’t know what you paid.

The loudest bag on the lowest shelf: familiar red, cheap yellow, more bowl per dollar, and enough gravy to make dinner feel decided.

Home: Trenton / Liberty City
Promise: More bowl per dollar
Range: Dry brown / Wet with gravy
Stockists: Grocery / Convenience / Kennel

Daily brownActive brownSenior-ishMeatlike chunksFishlike flakesMore gravyLess money

City park / Working brain

Border Collie

Smart dog. Cheap dinner.

For dogs clever enough to understand exactly why the store brand was on sale.

Daily / Red bag

Hillside route / Long day

Husky

More miles. More scoop.

The long-route customer: loud opinions, serious mileage, and no practical way to read a label.

Active / Yellow stripe

Rockford Hills / High maintenance

Poodle

Save money somewhere.

For the dog whose haircut costs more than the shopping cart carrying the case home.

Senior-ish / Easy chew

A Pug with a yellow collar sitting on a Los Santos sidewalk

Mirror Park / Compact appetite

Pug

Small dog. Same can.

For compact dogs with large opinions and owners who buy twelve at a time.

Meatlike Chunks / More gravy

Studio campaign / Los Santos unit / Summer 2026

New national spots

Every dog gets a close-up. Every can gets a price sticker.

A golden retriever standing over bowls and cans of Bitch'N Dog Food against a mustard and red studio wall

01 / Dinner unit

The bowl is waiting. Your dog has noticed.

Meatlike Chunks / Beef extract / More gravy

A close-up Pug and a can of Bitch'N Dog Food on a bold mustard and red campaign backdrop

02 / Compact appetite

Same face. More gravy.

One can / Several feelings

A Pug riding a striped surfboard through a Los Santos wave with Bitch'N Dog Food cans strapped behind it and flying through the spray

03 / Coastal test

Beach body. Trenton budget.

Coast tested / Shelf approved

A Pug, its blue dog bed, bowl, and cans of Bitch'N Dog Food rising through a UFO tractor beam over a Blaine County trailer yard

04 / Night shift / Blaine County

They came for the dog. They stayed for the gravy.

Unidentified appetite / Same low price

A Border Collie leaping for a fish beside Bitch'N Dog Food cans, a beach ball, umbrella, and picnic cooler on a Los Santos beach

05 / Beach unit / Summer appetite

Beach day. Fish breath. Same low price.

Fishlike Flakes / Crown & Anchor Catch

Fishlike Flakes / Crown & Anchor Catch / Beach unit

Campaign extension / Three finished frames

The beach was added. The appetite wasn't.

One Border Collie, two adult handlers, a wooden crate, and enough cans to make the tide smell nervous. Finished in the same sun-baked Los Santos campaign world as the national spot.

Two adult campaign models, a Border Collie, a beach ball, and Bitch'N Dog Food cans arranged around a wooden crate on a Los Santos beach — 06 / Full cast / Fishlike FlakesEverybody hit the mark.
The dog wanted the can.

Two adult campaign models watching a Border Collie perform a trick beside Bitch'N cans, a crate, beach ball, and sandcastle — 07 / Ball testFetch first.
Read never.

An adult campaign model and Border Collie posing beside a wooden crate of Bitch'N Dog Food cans on a Los Santos beach — 08 / Handler portraitShe brought the look.
He heard a can.

House mark / Two-color print / Trenton original

Nobody remembers the recipe. Everybody remembers the dog.

The floppy-eared medallion leads every package because trust is expensive and printing a different dog costs money. Keep him large, keep the price larger, and never put a farm where the discount burst should go.

Rule 01: Dog first / Price second
Rule 02: Oxblood / Mustard / Cheap cream
Rule 03: No farms / No sermons / No small type

Five formulas / One shelf system

Choose by dog. Confirm by stripe.

The whole line, explained without a nutritionist.

Everyday dry food

Daily

The red bag for breakfast, dinner, and whatever happened to lunch.

5 / 15 / 40 lb

High-output dry food

Active

More scoop for dogs with routes, yards, jobs, or unreasonable stamina.

15 / 40 lb

Easy-chew dry food

Senior-ish

Softer pieces for older teeth and owners who stopped counting birthdays.

5 / 15 lb

Wet food with extra gravy

Meatlike Chunks

Vaguely cubed pieces in considerably less-vague gravy.

13.2 oz / 12-case

Crown & Anchor Catch / Wet food

Fishlike Flakes

Daily-landed fish in coastal gravy. We stop asking which fish by lunch.

13.2 oz / 12-caseCrown & Anchor Catch / Landed daily

Retail program / Margin first

Cases, kennels, territories.

Give the price shopper something loud to grab.

Independent retail / Grocery

Win the bottom shelf.

A five-formula block, oversized price cards, and mixed cases for stores where every inch must earn its rent.

Mixed case / Three-facing minimum

Kennel / Working dog

Feed the whole row.

Recurring sacks, gravy cases, and volume math for buyers who measure dinner in dozens of bowls.

Kennel lot / Scheduled supply

Regional / Wholesale

One truck. Many bowls.

Territory supply for grocery, convenience, feed, and discount operators prepared to move loud packaging fast.

Half pallet / Full pallet / Territory

“He can’t read the label. He can hear the can.”Bitch’N national campaign / 2026

Stockist desk / Case pricing

Retail / Kennel / Wholesale

Put the loudest cheap bag on your lowest shelf.

Tell us what you stock and how fast your customers run out. A rep will answer with case counts, pallet math, and absolutely no farm story.